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From Bear to Bull: Trade Deals’ Real Impact Under Scrutiny

Key Takeaways

  • The market’s rapid transition from bear to bull territory is increasingly underpinned by a narrative of forthcoming international trade deals, yet the tangible economic benefits of these agreements often lag sentiment by several quarters.
  • Investors should look beyond headline tariff reductions and focus on the nuanced impacts on corporate margins and supply chain architecture, particularly within the technology, agriculture, and industrial sectors.
  • The US negotiations with key Asian partners like India and Vietnam serve as critical litmus tests; the outcomes will have asymmetric effects on specific industries, favouring some while potentially pressuring others through clauses on issues like transshipping.
  • Currency fluctuations, particularly the relative strength of the US dollar against emerging market currencies, and shifts in bond yields will likely serve as more reliable leading indicators of the deals’ real-world impact than equity market sentiment alone.

The recent and remarkably swift recovery in equity markets has left many investors searching for a sustainable narrative. Increasingly, that narrative is being pinned on the prospect of significant new trade agreements. While the optimism surrounding diplomatic breakthroughs provides a convenient tailwind, the critical question is whether these deals can deliver the fundamental economic impetus required to justify current valuations, or if the market is simply pricing in a best-case scenario that diplomacy may struggle to deliver.

Historically, the announcement of a trade pact provides a short-term lift to sentiment, but its contribution to durable GDP growth and corporate earnings is a far more complex equation. The real test for this bull market will be its ability to digest the intricate, and often underwhelming, details that follow the handshakes.

From Handshakes to Balance Sheets

The market’s current focus is centred on prospective deals with several key economies, most notably India and Vietnam. These are not merely symbolic gestures; they represent a potential realignment of global supply chains. For instance, discussions with India are reportedly multifaceted, extending beyond simple tariff reductions into deeper strategic cooperation in sectors like defence and technology. According to commentary from strategist Ed Yardeni, such deals can offer vital diversification for institutional portfolios, suggesting their importance transcends basic import/export metrics.[5]

However, the devil, as always, resides in the detail. A reported proposal for a US-Vietnam trade framework illustrates this perfectly. While a potential zero-tariff arrangement for US goods entering Vietnam sounds unequivocally positive for American exporters, the rumoured 20% tariff on Vietnamese goods entering the US and a punitive 40% penalty on transshipping goods through Vietnam paint a much more complicated picture.[6] Such a structure would force a radical cost-benefit analysis for multinational corporations that have come to rely on Vietnam as a pivotal manufacturing and logistics hub. The benefit to US exporters could be easily outweighed by margin compression for S&P 500 constituents with complex Asian supply networks.

A Sectoral Minefield

The impact of these negotiations will be anything but uniform across the market. A broad-brush approach is insufficient; a granular, sector-by-sector analysis is required to separate the prospective winners from the losers. While certain industries stand to gain from improved market access, others may face unforeseen headwinds from the secondary effects of these agreements.

A closer examination of sectoral exposure reveals a highly uneven landscape. Technology and agriculture are frequently cited as primary beneficiaries, but their sensitivity to the fine print of any deal is acute.

Sector Primary Opportunity Key Risk Variable Leading Indicator to Watch
Technology & Semiconductors Reduced tariffs on finished goods and components; improved intellectual property protection. Supply chain disruption from anti-transshipping rules; retaliatory non-tariff barriers. Changes in CapEx guidance from major chip manufacturers.
Agriculture Greater access to populous consumer markets, particularly for US grain and protein exporters. Sanitary and phytosanitary (SPS) standard disputes; currency fluctuations eroding price advantage. Futures prices for key commodities (e.g., soybeans, wheat).
Defence & Aerospace Strategic partnerships (e.g., with India) leading to long-term procurement contracts. Geopolitical instability; technology transfer restrictions imposed by domestic regulators. Government budget allocations and foreign military sales announcements.
Industrials & Logistics Increased trade volumes boosting shipping and freight demand. Margin pressure from rerouting supply chains to avoid punitive tariffs; increased compliance costs. Baltic Dry Index; earnings reports from major freight carriers.

Beyond the Headlines: Positioning for Uncertainty

For institutional allocators, the primary task is to look beyond the political theatre and assess the second-order effects. The most telling signals may not come from equity markets, which are often prone to narrative-driven momentum, but from more sober corners of the financial world.[1][4] Currency markets, for one, will provide a real-time verdict on the perceived economic benefits. A significant strengthening of the Indian rupee or Vietnamese dong against the US dollar would signal that capital markets see a genuine rebalancing of economic power, which could, in turn, create headwinds for US corporate profits earned abroad.

The sustainability of the market’s advance ultimately depends on whether prospective earnings growth can catch up to the optimism already reflected in prices.[2][3] The risk is a classic case of ‘buy the rumour, sell the fact’, where the final, compromised text of an agreement fails to live up to the hype, triggering a reassessment of valuations.[7]

In this environment, a prudent strategy might involve maintaining core exposure while using targeted hedges in sectors less sensitive to global trade, such as domestic utilities or healthcare. The speculative hypothesis to consider is this: the true test of this bull market’s health will not be its reaction to a successful trade deal, but its resilience to a diplomatic failure. If negotiations on a key clause were to publicly collapse and the market absorbed the news with minimal volatility, it would suggest the rally is built on a foundation of solid domestic fundamentals. A sharp, sentiment-driven sell-off, however, would reveal a bull market running more on hope than on substance.


References

[1] The New York Times. (2025, January 2). The Bull and Bear Case for Markets in 2025. Retrieved from https://www.nytimes.com/2025/01/02/business/dealbook/bull-bear-case-markets-2025.html

[2] Schwab. (n.d.). Weekly Trader’s Outlook. Retrieved from https://www.schwab.com/learn/story/weekly-traders-outlook

[3] Forbes. (2025, July 2). Bull Vs. Bear: S&P 500 Market Outlook For The Rest Of 2025. Retrieved from https://www.forbes.com/sites/garthfriesen/2025/07/02/bull-vs-bear-sp-500-market-outlook-for-the-rest-of-2025/

[4] LPL Financial. (n.d.). Weekly Market Commentary: Keys to Stock Market Gains in 2025. Retrieved from https://www.lpl.com/research/weekly-market-commentary/keys-to-stock-market-gains-in-2025.html

[5] The Economic Times. (2025, July 19). Gold, defence stocks still vital hedges in 2025 bull market landscape: Ed Yardeni. Retrieved from https://m.economictimes.com/markets/expert-view/gold-defence-stocks-still-vital-hedges-in-2025-bull-market-landscape-ed-yardeni/amp_articleshow/122222281.cms

[6] TradeImex. (n.d.). US-China Trade Deal 2025: Impact on Exports, Imports & Tariffs. Retrieved from https://www.tradeimex.in/blogs/us-china-trade-deal-2025-impact-on-exports-imports-tariffs (Note: Content interpreted in the context of broader US-Asia trade dynamics).

[7] Yahoo Finance. (2025, June 30). A chaotic 6 months for stocks shows investors are still leaning bullish headed into the second half of 2025. Retrieved from https://finance.yahoo.com/news/a-chaotic-6-months-for-stocks-shows-investors-are-still-leaning-bullish-headed-into-the-second-half-of-2025-191024372.html

[8] @LuxAlgo. (2024, October 11). [Post providing a weekly market schedule and noting the transition from bear to bull market conditions]. Retrieved from https://x.com/LuxAlgo/status/1910729023124111691

[9] @LuxAlgo. (2024, August 4). [Post discussing market conditions]. Retrieved from https://x.com/LuxAlgo/status/1889365628068266382

[10] @LuxAlgo. (2024, September 1). [Post about market data]. Retrieved from https://x.com/LuxAlgo/status/1897686536050614544

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